Investment budget analysis of a 120-square-meter coffee shop: How to reasonably control costs and achieve stable operation?

introduction

The coffee industry has developed rapidly in recent years, attracting more and more investors. However, investing in a coffee shop is not a simple task. In addition to choosing a suitable location and designing a unique decoration style, reasonable cost control is also the key to achieving stable operation. This article will analyze how to reasonably control costs and achieve stable operation in a 120 square meter coffee shop from several aspects.

1. Rent to rent ratio

Rent is usually one of the largest fixed costs of a coffee shop. In order to reasonably control costs, you need to consider the ratio of rent to house rent when choosing a shop. Generally, rent should account for less than 20% of total revenue to ensure business stability. In addition, when signing a lease contract, pay attention to whether the terms include price increase clauses, and leave room for negotiation to reduce the risk of price increases in the future.

2. Human Resource Management

Human resources are an indispensable and important part of a company's operations, but they also bring considerable expenses. In order to save labor costs, you can consider the following aspects:

First of all, arrange employees' working hours and shift systems reasonably to ensure that there are enough employees to serve customers in each period, while avoiding excessive idle manpower.

Secondly, when recruiting, we should pay attention to the quality and experience of employees and carry out effective training. This can improve the comprehensive ability and service level of employees and reduce errors and waste caused by unfamiliar operations.

Finally, management should strengthen communication and coordination and encourage teamwork, which can improve employee satisfaction, reduce turnover rate and enhance the overall competitiveness of the enterprise.

3. Procurement and supply chain management

In a coffee shop, raw material procurement is an important and common cost item. In order to control costs and ensure supply stability:

First of all, when choosing a supplier, you should make multiple comparisons and look for suppliers with good reputation, reasonable prices and reliable quality.

Secondly, the order quantity should be scientifically estimated based on actual demand, and inventory backlogs should be reduced as much as possible to avoid capital occupation and food waste.

Finally, we need to strengthen communication and cooperation with suppliers, establish long-term and stable cooperative relationships, and keep abreast of market conditions in order to adjust procurement strategies.

4. Energy consumption management

Energy consumption is a cost item that cannot be ignored in cafe operations. To reduce energy costs:

First, choose energy-saving equipment and lighting fixtures, and ensure they are used and maintained properly.

Secondly, when setting business hours, it is necessary to take into account peak and trough periods of customer flow to avoid excessive consumption of energy.

Finally, strengthen awareness education on saving electricity and water during employee training, and encourage employees to actively participate in conservation activities.

5. Marketing strategy

Marketing is an important means to attract customers and increase sales. When formulating a marketing strategy, you can consider the following aspects:

First, understand the preferences and needs of the target customer group through market research, and design competitive products that suit their tastes based on this information.

Secondly, conduct online publicity and promotion through channels such as the Internet and social media to attract more potential customers.

Finally, provide quality service and a comfortable environment in your store so that customers are willing to come back and recommend it to others.

in conclusion

Reasonable cost control is the key to achieving stable operation. By reasonably arranging the rent and rent ratio, optimizing human resource management, fine purchasing and supply chain management, reducing energy consumption and formulating effective marketing strategies, a 120-square-meter coffee shop can achieve stable operation and long-term development.

References:

[1] Chen Xiaohua. Cost Control in Coffee Chain Store Operations[J]. Business Times, 2019(4):32-33.

[2] Li Xiaoming. Market analysis and investment risk assessment of the coffee industry[J]. Modern Commerce and Industry, 2020(5):76-77.