How big is the largest Starbucks? Bigger than the big one

The world's largest Starbucks is about to open, covering an area of ​​43,000 square feet and 3,994 square meters, with freshly made coffee and bread baked on site.

As early as 2017, Starbucks announced that it would open its largest branch in the world on Chicago's Magnificent Mile. Two years later, it finally confirmed that the store will officially open on November 15 this year.

Starbucks has five Reserve Roasteries around the world, located in Milan, New York, Seattle, Shanghai and Tokyo.

The Shanghai store, which opened in 2017, is located in the Xingye Taikoo Hui business district on Nanjing West Road. Inside, it has the world's longest coffee bar, which is 27 meters long and made of top-quality walnut wood.

The Tokyo store, which opened in March, is currently the largest in the world, with a construction area of ​​2,966 square meters, occupying a considerable block by the Nakameguro River in Tokyo. Designed by the famous designer Kengo Kuma, in addition to the brass cherry blossoms running across the store, there are also cherry blossom viewing seats with a view of Nakameguro.

The Chicago Reserve Roastery will have four floors and will recruit more than 200 employees. It will provide in-store coffee bean roasting and coffee experience tours similar to other Reserve stores, and will also have a more diverse menu than ordinary stores, including alcoholic beverages, boutique coffee, and baked products.

The Reserve Roastery is Starbucks' highest-end store. Looking at the Reserve Roasteries that Starbucks has opened around the world, they are all located in popular commercial areas, with more than one floor of large independent space, and are mostly designed as city landmarks, rather than convenient third spaces near office buildings and residential areas. The store details are combined with the local culture of the city, and each one has its own characteristics.

At Starbucks' annual investor conference in 2018, Starbucks CEO Kevin Johnson said that Starbucks' three major strategies for the next decade are the Chinese market, digital experience, and upgrades to high-end Reserve stores.

Faced with numerous brand and model challenges, Starbucks is trying to re-attract consumers to store experience through higher-end and more personalized stores.