Is latte art important for coffee? Latte art is more valuable

I don’t know since when, people no longer just pursue the taste of coffee, the “appearance” of coffee is equally important to coffee lovers.

In a coffee shop, almost all professional baristas can make latte art. They study the technique every day just to present a cup of beautiful and delicious milk coffee. There are also coffee shops that do not deliberately train in latte art techniques when serving coffee, and focus more on the taste, but their customers are definitely not as many as those coffee shops that can both make latte art and have good coffee quality, because latte art is also a great skill to attract customers' attention.

Coffee art improves the competitiveness of coffee shops

Relevant research shows that the visual effect of food can affect customers' consumption. Usually, customers will more or less decide whether a cup of coffee meets their expectations based on the "appearance" of the coffee. A good coffee "appearance" is an important way to improve the business of a coffee shop.

People are more willing to pay for "artistic" coffee latte art

Poor visual effects of latte art can affect appetite. Failed latte art not only looks ugly but also tastes bad. A cup of visually good latte art can usually increase people's appetite. Relevant experiments show that people are willing to pay 11%-13% more for good-looking latte art.

Latte art is only a very small part of the coffee industry. Although there is no mandatory requirement for latte art on milk coffee, a cup of coffee with "color, aroma and taste" can definitely bring different visual beauty to consumers. This is why coffee latte art is more valuable!

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