Xi'an Speed｜50 seconds to drink a cup of freshly ground coffee, 40 days for a new business to obtain a license

Recently, a kind of self-service freshly ground coffee machine has appeared in major universities and some public places in Xi'an.

Pay with WeChat or Alipay and you can have a cup of fragrant freshly ground coffee in 50 seconds.

As a new business model, this self-service coffee machine emerged from scratch and obtained a "Food Business License" in just 40 days .

The reporter saw this self-service coffee machine, which is more than one meter tall, in the student dormitory building of Xi'an Jiaotong University. The bright orange body is fashionable and elegant. From time to time, students would buy coffee from the machine by themselves.

In the past, we needed to go out to buy coffee, but now we only need to buy it in the main building and dormitory. It is affordable and convenient, so it is a mini cafe next to you .

Wang Jiangang, partner of Laibei Coffee in Xi'an, was very happy to see that the coffee machine was accepted and recognized by students.

In December 2017, Wang Jiangang introduced the self-service freshly ground coffee machine of "Laibei Coffee", a leading domestic self-service coffee operator, into the Xi'an market.

However, they encountered major policy issues when applying for the license - as an emerging business, there is no category of self-service freshly ground coffee machines in Xi'an's food business license catalog, and there is no basis for applying for the license.

Wang Jiangang, founder of Xi'an Coffee Tree Network Technology Co., Ltd.: When I encountered difficulties, I wrote a letter to the Food and Drug Administration. Not long after, I received a call and they came to our company for an on-site investigation.

Jiang Hai, Dairy Products and Beverages Supervision Division, Xi'an Food and Drug Administration:

After receiving this letter, the bureau attached great importance to it and quickly organized relevant personnel to conduct research and analysis. It also put forward the requirement that new business formats cannot be simply rejected. It also quickly organized relevant district and county leaders to hold a food risk assessment coordination meeting for new business formats.

The Municipal Food and Drug Administration gathered relevant persons in charge from the Food and Drug Administrations of various districts in Xi'an and held an unconventional special symposium.

Jiang Hai, from the Dairy and Beverage Supervision Department of the Xi'an Food and Drug Administration: In the food business scope licensing management regulations, self-service freshly ground coffee and frozen and refrigerated packaged foods should be organically combined to help companies operate and develop better.

On the premise of ensuring food safety, it took only 40 days for Wang Jiangang to obtain the province's first self-service food preparation and sales "Food Business License".

Wang Jiangang, founder of Xi'an Coffee Tree Network Technology Co., Ltd.: I truly experienced the role of a gold medal waiter, and felt the government's efficiency and consideration for businesses. I secretly made up my mind to take root in Xi'an and serve Xi'an.

This article is original. Please indicate the source when reprinting.

"Changan" WeChat Official Account

Reporter: Wang An

Editor: Qiuqiu | Photo: Dongshan

Editor-in-Chief: Lin Chen