Why do so many people like to order Americano when they go to Starbucks? It turns out that price and taste are not important

Starbucks is on fire, it really is. Just look at your friends around you, how many of them blurt out "Starbucks" when they find a place to sit outside? Then you will know why it is so successful. There are so many choices of coffee, and we obviously didn't have such a strong interest in coffee originally.

Starbucks

Starbucks' success is inseparable from its taste, but I believe that many friends who often go to Starbucks are like me. They are not surprised by the taste, not to the point of having to drink it, and not to the point of being delicious. Why is that? Here, we can draw a conclusion from a very common phenomenon.

Starbucks Coffee

Phenomenon: Whenever my friend and I go to Starbucks, he must order American coffee, once, twice, and every time. This makes me very curious. Finally, after following him to Starbucks many times, I found that the most people order American coffee here. When I looked at the price, American coffee is indeed the cheapest.

Starbucks' success

But no matter how cheap it is, it is still more expensive than ordinary coffee, so I wonder if it is due to the taste. However, I have never been sensitive to coffee and I cannot taste the "essence" of it. My friends say it tastes good and people around me say it is okay. Whether it is iced or hot, American coffee can be Starbucks's signature drink. Everyone who comes here should have ordered it and tasted it.

Starbucks

Drinking coffee is addictive, going to Starbucks has become a habit, and drinking American coffee has become a "trend"-like element. Why is this? Why do people love American coffee so much? It can be said that the price and taste do have a certain degree of influence. For friends who are good at tasting coffee, this cup of coffee is the best.

Americano

But for the "outsider", others like to drink it, others think it tastes good, so after drinking it once or twice, they just accept it. It's like a kind of "influence", they are influenced by the outside world, they follow the trend, and gradually they come to like this taste, like American coffee, and like Starbucks.

Coffee Culture

This is the charm of Starbucks, and this is also the reason for its success. Its environment is very good and the decoration style is the same, but you feel very comfortable inside. For friends who love coffee and want to find a place to gather, this place is popular, the environment is not bad, many people will come here, and it is stylish enough, so you come too.