The price of cat poop coffee per pound is revealed

Cat poop coffee price exposed: the reason behind the sky-high price per kilogram

As the name suggests, Kopi Luwak is a special type of coffee made from coffee beans that cats have eaten. Due to its scarcity and special production process, Kopi Luwak is known as one of the most expensive coffees in the world. In the market, a pound of Kopi Luwak can cost thousands of yuan or even more. However, what secrets are hidden behind such sky-high prices? This article will focus on the exposure of Kopi Luwak's price and explore the reasons.

1. Scarcity and supply and demand

First of all, it is important to understand that producing high-quality civet coffee is not easy. It requires high-quality raw materials, namely rat tail beans (also known as koli), which are fermented from the excrement of mountain rats (also known as civet cats) in the forests of Asia. Since the number of mountain rats is limited and only a small part of their feces is suitable for making high-quality coffee, the production of civet coffee is extremely limited.

At the same time, the demand for civet coffee is growing around the world. Consumers with good taste and a desire for luxury are flocking to this scarce product. The shortage of supply has caused the price to rise sharply, making it a rare commodity in the market.

2. Unique production process and time cost

Making civet coffee requires multiple steps, and each step takes a lot of time and human resources. The first step is to collect the civet beans, which are collected immediately after the mountain rats excrete to ensure the freshness of the raw materials; then the fermentation process, which is to place the collected beans under specific conditions for natural fermentation; and finally the cleaning, drying, and baking processes.

During the whole process, natural fermentation is used instead of mechanical processing, so the production cycle of each batch is relatively long. This also leads to low production efficiency and increased costs. Therefore, there is a huge time cost behind every kilogram of cat feces coffee sold on the market.

3. Quality assurance and luxury image

The high price of cat poop coffee is also due to its unique quality and luxury image. Because the rat tail beans are fermented in the body of mountain rats, the bitterness of the coffee beans is reduced and a special aroma is added. This aroma is considered one of the iconic characteristics of cat poop coffee and an important factor in attracting consumers to buy it.

In addition, as a scarce, expensive product made with traditional techniques, civet coffee has established a high-end luxury image in the market. Many consumers regard it as a symbol of status and taste, and are willing to pay a high price to enjoy this nobility and uniqueness.

4. Consumer psychology and market positioning

The last reason stems from consumer psychology and market positioning. For some wealthy people or those who seek different experiences, buying and tasting a cup of high-priced civet coffee is a way to enjoy life, show personal taste and identity. This psychological demand and market positioning make civet coffee a luxury, and the price naturally rises.

In summary, the high price of civet coffee is due to the combination of multiple factors, including its scarcity and supply-demand relationship, unique production process and time cost, quality assurance and luxury image, consumer psychology and market positioning. Despite the high price, for those who pursue different experiences and enjoy life, a cup of civet coffee may be priceless.