Luckin Coffee's self-service coffee machine project revealed, orders placed via mobile phone, ready for pick-up in 30 seconds

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As a company whose main business is coffee shops, Starbucks' success lies in turning drinking coffee, especially drinking coffee in Starbucks, into a fashion and popular culture. In China, the biggest impact on Starbucks may be lost to Internet coffee, and Luckin Coffee is naturally the first one. With its price and delivery advantages, Luckin Coffee has already captured a considerable part of the market.

Recently, according to a report by Ran Finance, Luckin Coffee is planning to launch a self-service coffee machine project , apparently wanting to enter another market segment. Moreover, Luckin has registered a new brand for this new business - Ruijigou.

According to the information received by Ran Finance, Ruijigou is very convenient to use. Users only need to place an order in the Luckin app and then go to the designated coffee machine to get the coffee. The whole process is completed automatically and does not require the cooperation of Luckin staff.

Compared with Luckin Coffee's current store and delivery model, Luckin Coffee has its own unique advantages. First, its investment cost will be relatively low . In theory, it only needs to put a few self-service coffee machines in office buildings or office parks, saving the cost of stores and personnel. In addition, for office workers with tight schedules, the model of placing an order and picking it up immediately is much more efficient than going to the store to pick it up or having the deliveryman deliver it.

Of course, the model of Ruijigou is not new, and self-service coffee machines are not a new concept. However, in China, it is indeed not popular. In daily life, what people are more likely to see is probably vending machines, and Ubox mainly sells beverages.

Now, through a large number of offline stores and vigorous online marketing, Luckin Coffee has already established its own brand in the domestic market. Compared with Starbucks, Luckin Coffee's biggest advantage may be that it understands China better. Although Starbucks has also made changes and cooperated with Ele.me to launch delivery services.

In addition, Luckin Coffee stores are already using automatic coffee machines to cope with a large number of takeout orders. In other words, if these coffee machines are turned into self-service mode, there is no technical difficulty.

It can also be seen that although Luckin Coffee is in the limelight, its financial report data is still in a loss-making state, which is naturally related to its continuous efforts to open stores and expand. Self-service coffee with higher profit margins may be a way for Luckin to gain more profits.

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