The coffee shop's preferred bean: deep or medium?

Dark or medium? The coffee shop's first choice of beans

When it comes to choosing coffee beans, many coffee shops face an important decision: whether to choose dark roasted beans or medium roasted beans. This choice is crucial for coffee shops because it directly affects the taste and experience they provide to their customers. In this article, we will explore the differences between dark and medium roasted beans and analyze why some coffee shops prefer one over the other.

What is dark roast?

Deep roasting means heating the coffee beans to a higher temperature and prolonging the heating time. This will make the beans darker and oil will appear on the surface. Due to high temperature and long heating time, the deep brewing process will cause the special flavor chemicals that originally existed in the fresh state to be oxidized, decomposed or lost.

What is medium cook?

Compared with dark brewing, light brewing retains the original flavor of coffee beans. Medium brewing means heating the coffee beans to a lower temperature and for a relatively short time. This can make the beans turn into a medium-dark brown without too much oil on the surface.

Difference between Deep and Medium

The two different brewing methods of dark and medium will give the coffee completely different taste and flavor characteristics.

First, dark roasted beans usually have a rich, full and powerful taste. Due to the chemical changes caused by high temperature, these beans often have a sweet taste like caramel or chocolate, with a certain degree of bitterness or burnt aroma.

In contrast, coffee roasted in a medium-light color is lighter, crisper, and more acidic. Without prolonged high temperature treatment, these beans retain their original flavor and have a bright and lively taste.

Why do some coffee shops prefer dark roasted beans?

Although medium roasted beans have become more popular in recent years, many coffee shops still prefer dark roasted beans. This is because dark roasted beans usually have a stronger and fuller taste, which is very attractive to customers who like strong flavors.

In addition, the bitter or burnt aroma produced during deep brewing can be combined with milk or other additives to create a wide range of coffee drinks. For example, classic coffee drinks such as latte and cappuccino are usually made with dark beans.

in conclusion

Whether you choose deep or medium-cooked beans, you need to consider the taste preferences of your customers and the target market before making a decision. Each type has its advantages and applicable scenarios, and it is also a good choice to flexibly adjust according to different needs.

Ultimately, coffee shops can choose the right beans according to their positioning and customer needs. Whether it is deep or medium roasted beans, as long as they can produce high-quality, rich-tasting coffee drinks, they can attract more loyal customers.