Chinese local coffee bean brands: mellow aroma, inheriting Chinese coffee culture

Rich aroma: a local brand that inherits Chinese coffee culture

As Chinese people's love for coffee grows, local coffee bean brands are gradually emerging. Among them, brands represented by mellow aroma are committed to inheriting Chinese coffee culture and integrating it into every bean.

Return to the roots: Finding the uniqueness of Chinese flavor

Globally, each country has its own unique coffee culture and taste preferences. However, the dominant market in China is the strong black coffee of Western style. The brand hopes to return to its homeland and explore the uniqueness of Chinese flavor in the coffee field.

Compared with the strong black coffee in the West, the mellow aroma focuses more on the soft taste and long aftertaste, and emphasizes the combination with tea culture. They carefully select mature coffee beans from high-quality alpine plantations in Yunnan and other regions to ensure that each bean can show the unique Chinese flavor.

Inheriting Chinese coffee culture: integrating with tea culture

China has a long history of tea culture, and the mellow presentation brand combines this tradition with coffee. They focus on careful blending and innovative craftsmanship, so that every cup of mellow presentation coffee can resonate with tea in taste.

For example, precious teas such as Longjing and Pu'er are added during the production process, which makes the coffee have a strong floral and fruity aroma and a smoother taste. At the same time, they have also launched innovative products such as "Matcha Latte" and "Red Date Rose Latte", which cleverly integrate traditional Chinese elements into Western-style lattes.

Pursuit of excellence: full control from procurement to baking

In order to ensure that every bean can reach the best state, the brand has also made great efforts in quality control. They have established long-term cooperative relationships with coffee plantations in Yunnan and other places, and ensure the quality of beans through careful selection and procurement.

In the roasting process, Pure Aroma pays attention to the meticulous control of each process. They use advanced roasting equipment and make personalized adjustments according to different types of beans to ensure that each bean can fully display its flavor characteristics.

Cultural inheritance: bringing Chinese coffee to the world

The Pure Aroma brand is not only a local coffee bean brand, but also a messenger of Chinese coffee culture. They hope to promote Chinese coffee culture in domestic and foreign markets by combining Chinese flavors with Western elements.

To this end, Chunxiang Chengshi actively participates in various international exhibitions and establishes cooperative relationships with overseas merchants. At the same time, it has also launched a variety of product lines in the domestic market, and opened experience stores and training courses to increase consumers' understanding and recognition of Chinese coffee culture.

Conclusion

The Pure Aroma brand takes the inheritance of Chinese coffee culture as its own responsibility. Through returning to the local culture, integrating tea culture, pursuing excellence and promoting Chinese coffee, the uniqueness of Chinese flavor is displayed in every bean. We believe that as time goes by, the Pure Aroma brand will become a leader in the Chinese local coffee market and bring Chinese coffee to the world.